Even the name alone raises, turned into something special. Lifted Research Group LRG often known by the abbreviation is the popular underground streetwear clothing line offers the freshest and most sought after looks in clothing and urban streetwear. The line was then the market for the attention of young people and to do what few other clothing lines are able to do, too. Continue on more than a decade, computing new markets, while the young corePublic attention and buy.
The clothing is not just on the street but could not see. Celebrities in hip-hop and sports hall were photographed rock line. How did such a massive LRG reach an audience in such a short time and one of the fastest growing fashion brands in the industry?
The thanks goes to the founder, Jonas Bevacqua and Robert Wright, two young men met when working on hip-hop. In addition to being an MC, Wright wasbeing a designer and had worked with some of Quicksilver urban clothing lines including others. Bevan brought the vision and direction for the logo. In 1999, the duo combine their passion for music and fashion to raise the initial capital of $ 200,000 for the company.
Start-up in Lake Forest, Calif., in Orange County, the heart of the world of skateboarding, clothing line was an immediate success. In the first day of business, their fullInventory, consisting of different types of sweatshirts, T-shirts and four pairs of pants sold several hundred. LRG had taken a step from planning only for surfers, or just urban wear.
Immediately they knew they were something special, and although the company had the same struggles to run the other, the growth is taking place at the top very quickly. In 2000 the company had made his first million and it took only two years before LRGturned a profit. Until 2007, LRG has grown from its original design a small staff and more than $ 150 million start-up and employ over 150 people. The company has also made the hot 500 fastest growing companies in America by Entrepreneur Magazine in 2007.
Hats, jackets, sweatshirts, polo shirts, shorts, scarves, sweaters and t-shirts are on sale in the male line. T-shirts and hoodies are made of soft, breathable cotton terry cloth, among other substances. Basics in shades of blue, brown and red here But with the success of leading brands LRG skateboard designer and hip-hop fresh look extravagant to offer. Art is available in dozens of styles and brands are the signature appearance. Art prints feature diamond prints, leaf camo, abstract paintings and screen-printed designs are very popular. Baggy jeans fashion, but I'm in shape with a classic, simple elements such as contrast stitching and embroidery on back pockets can be found.
What you can not otherwise LRG? A young woman> Line of clothing was followed in 2005. Appointed Luxirie brand offers the roadside, but with inspiration from bold military elements and other issues, women have started to buy in a hurry.
The company has diversified beyond clothes. LRG limited edition skate deck, designed a limited edition mobile phone and have made their mark on a range of electronic, automotive and sports equipment tag. LRG clothing is available online at so fans lineUrban Street Wear, which they love, have delivered almost anywhere.
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